1, Binjiang District, Hangzhou trademark registration benefits (1), to facilitate consumer identification card shopping for brand-name basis. (2), trademark registration is allowed to enter the mall selling merchandise certificate. (3), trademark holders have the exclusive right to the trademark, protected by law, others dare not counterfeit, or else you can tell its infringement, to obtain financial compensation. On the contrary, if they are the first to register others, is bound to lose their painstaking efforts orchestrated market. (4), a trademark is an intangible asset, its value can be assessed, you can transfer the license to another person to use, or pledge to convert realize its value. (5), trademarks or handle inspection, sanitation inspection, barcode and other prerequisites. (6), a registered trademark can safeguard their legitimate rights and interests of enterprises, other businesses and individuals to avoid infringement. Properly to avoid infringement of trademark registration in the same industry and similar industries the same brand name, to protect corporate image. Has a trademark registration can better protect their own interests, if infringement can be used as powerful evidence. Available for companies to market and asset valuation, it is advantageous to increase the weight. 2, Binjiang District, Hangzhou trademark acquisition, ownership and termination: (a) to obtain: 1, original acquisition: also known as direct access, which is the first to obtain trademark rights, trademark rights for the first time to produce. (1) Registered principle: that by applying for registration has to determine the ownership of the trademark. Our trademark law practice. (2) the use of the principle: ie the use of the trademark has to determine the ownership of the trademark. (3) mixing principles: the principle of compromise between the two applicable, that are not registered for use and registration are available two ways to use the trademark. 2, the successor to obtain: also known as coming achieved, namely to obtain the trademark owner's rights based on pre-existing trademark rights of others, the scope of their rights, the rights of the content and so on to the original basis. Ways: (1) Pursuant to the transfer agreement, the transferor to the transferee paid or unpaid migrate trademark. (2) According to the succession process, inherited by the legal heir of the decedent trademark. Termination (two) trademark rights: that due to legal reasons occurred, the registered trademark owner loses its trademark, the trademark law gives no protection. Registered trademark cancellation and withdrawal caused by the termination of the exclusive right. 1, canceled: Registered trademark owners to give up either registered trademarks or trademarks Trademark Office to cancel the procedure according to the law. Subject: (1) the application automatically canceled. (2) expired canceled. (3) no inheritance canceled. 2, revocation: refers trademarks or trademarks of the arbitral authority competent authorities in violation of trademark law and the relevant provisions of the act will be punished, so that the original registered trademark attributed to the elimination of the program. Subject: (1) unlawful revocation: the trademark registrant violation of trademark law, which is a registered trademark of the circumstances in which revocation Trademark Office. ① change their own registered trademark. ② registered trademark self-change of name, address or other registered matters. ③ self-assignment of a registered trademark. ④ 3 consecutive years to stop using. ⑤ a registered trademark of the goods that shoddy, shoddy deceive consumers. (2) improper registration revoked: improperly registered trademark, which was revoked and Trademark Office registered trademarks or revoked by the Trademark Review and Adjudication Board case registered trademark. (3) revocation of the dispute: that earlier registered trade mark has been registered for less than one year but approved the disputed trademark, may apply for dispute ruled Trademark Review and Adjudication Board revoked the case registered trademark. 3, cancellation and revocation of the difference: either canceled or revoked, the competent authorities should have seized his trademark registration certificate and announce its merchandising rights will terminate. (1) the automatic cancellation of a registered trademark of the parties to terminate its trademark, the event of cancellation of the case, trademark cancellation notice from the date of termination from the previous trademark cancellation notice is valid. (2) the revocation is a registered trademark of the relevant authorities to take coercive measures to terminate its trademark, an improper revocation case, considered the beginning of its trademark rights do not exist. (3) the occurrence of illegal revocation of the case, from the date of the revocation of the termination of its trademark rights. 3, Binjiang District, Hangzhou trademark agency agency trademark application for trademark registration matters have those advantages: trademark agencies and agents specializing in trademark legal services organizations and professionals trademark agent. As with other legal services provided by the client to give timely, comprehensive legal services to the same. Trademark agency can provide services such as trademark counseling, trademark design, trademark agents, trademark counsel trademark infringement case agent services. Trademark registration applicants apply directly to the Trademark Office for trademark registration and other trademark matters, need to carry the official seal, letter of introduction, ID, business license, and many other procedures, but also to fill in their application form, typing, pay, etc., in addition to pay check fees, Application fees for outside, but also pay transportation, lodging, travel grants and other significant costs, both big trouble and expense. Even more critical is because they do not know how to mark the expertise to fill in the application are often returned or inadmissible, thus delaying the time. The trademark agency commission agents, patient and meticulous consulting services available only to the delivery agent fees, save time and effort. A registered trademark of event announcement the company was recognized as the State Administration for Industry and Commerce China Famous Brand. 2 Our analysis and determine (a) favor a registered trademark of the company's business strategy transformation B2C company SAIC was identified as Chinese Famous Brand, will help strengthen the protection of intellectual property, greatly enhance the company's brand awareness, reputation and influence, to further enhance the company's market competitiveness and sustainable development. We think this will be beneficial to maltose, glucose consumption, enhance the development of a yellow syrup commodity space, but also help future B2C business strategy transformation. (B) the level of the next three years is expected to B2C business exponentially enhance prebiotic market is growing on the eve of the outbreak, if the company's strategic transformation from the original model branded consumer products B2B B2C model, the number of users and product sales traffic will grow exponentially. If B2C marketing system to build and improve, the company terminal product revenues expected to grow rapidly, B2C business gross margin of about 60% is expected to drive the company's overall grade skipping; coming years such as the ability to do large-scale, then the B2C business net margin level will be up about 30% . Expects 2016 sales revenue reached 200 million yuan in 2016 and 2017 the company's overall gross margin and net profit margin was (28%, 12%) (33%, 16%), compared to now (18%, 6%) showed a substantial improvement. (C) B2B market investment products business steadily expanded, providing stable cash flows for the B2C business oligosaccharides, sugar alcohols, fructose syrup, other sweeteners four business is more stable future galactooligosaccharide Binjiang District, Hangzhou, crystalline fructose , crystalline trehalose, dextrin production after the high-end solid profit margin is expected to improve the company beat market expectations. 3. Investment advice company in the future will focus on major health industries, including consumer products and biotechnology, is expected by the market valuation of biotechnology and consumer products, a huge space, maintain the "recommended" rating. Expect 2014-2016 EPS were 0.32,0.91 and 1.19 yuan / share, CAGR2013-2016 up to 70%. For details, see January 21 depth report "Baolingbao (002286): If the graft is expected to achieve strategic transformation of B2C Internet genes highly elastic." Investors are concerned about the Galaxy while food and beverage "with the 1894-year bull stock" series, is now "one: Plum Group," "II: Welcomes food", "three: Bowling treasure" and "the four: The Two Towers food. "